A leading global toy company. Award-winning powerhouse brands. Celebrating imaginative play around the world.

At Jazwares, we’re about making great products that bring moments of pure joy, spread smiles, and ignite imaginations worldwide.

Founded in 1997, Jazwares, a Berkshire Hathaway company, celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, BumBumz™, Adopt Me™, and more.

Passion

Our conviction and enthusiasm show in our product, relationships, and commitment to our community.

Collaboration

We share one vision worldwide, constantly striving to improve and innovate together.

Humility

We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

Put people first, always

We are more than the toys we make. From our employees and our partners to our customers and children, we are committed to putting people first.

Invent, innovate and push what’s possible

Our relentless drive to question, understand, and improve fuels our collective entrepreneurial sprit.

Give back through play

We are dedicated to promoting the health, well-being, and educational development of all children through play in our local and global communities.